Online Identity Management
Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Others actually build personal names as brands online. For this to happen, your name must be attached to a profile.
Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want only some parts of your life revealed. How is this possible?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? There is a solution to this. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.